Local Edmonton SEO helps customers find you online on the go, increases foot traffic, lead generation, lead conversion, online visibility, enhanced market reputation, and overall revenue. How? By crafting your SEO strategy around local search terms, using geo-focused keywords, and adding relevant geographical data to the search engine listing. The three primary ranking factors that Google and other major search engines consider for local SEO are prominence, relevance, and distance. Search engines want to provide local customers making local searches with accurate information with "nearby" or "near me" and similar search terms.
When was the last time you tried to find something near you without searching for it online? In most likelihood, you won’t remember when was the last time you tried looking for any product or services in your city without running a search online. SEO or Search Engine Optimization is the process of organically ranking your website on top of the search results’ first page. Having a great product or services, and a great website won’t help you achieve your business objective until you rank your target keywords on search engines.
However, for local and small businesses that target customers from local communities, the strategy must be way different from bigger businesses trying to achieve higher rankings nationally or internationally. For example, if you own a salon in Michigan, your focus is to show up in search results when local customers search for a salon in your area/city. You won’t be concerned about a customer searching for a salon in New York as it doesn’t serve your purpose.
Local Edmonton SEO helps customers find you online on the go, increases foot traffic, lead generation, lead conversion, online visibility, enhanced market reputation, and overall revenue. How? By crafting your SEO strategy around local search terms, using geo-focused keywords, and adding relevant geographical data to the search engine listing. The three primary ranking factors that Google and other major search engines consider for local SEO are prominence, relevance, and distance. Search engines want to provide local customers making local searches with accurate information with “nearby” or “near me” and similar search terms.
Why? Google, or any other major search engine for that matter, focuses on improving user experience. By providing location-based results to users, search engines drastically improve users’ experience. So, local SEO is hugely important for small businesses with limited operational area or service only a specific city or location. As more and more people use mobile phones for searching online and smartphones know your precise location, local SEO works mutually to serve every party involved, including the search engine, user, and the small business. Local SEO helps connect customers to the business they’re looking for and vice versa. For small businesses with physical locations, local SEO can be a game-changer that cannot be ignored. Let us delve deeper into how local SEO can help small businesses –
Increase Web Traffic
Local SEO would help you show up in location-based searches more frequently for your target keywords. It would help increase web traffic to your website and visits to your physical location that translates into more leads and sales automatically. Without using Local SEO techniques, you might be showing up in search results with companies from the other side of the country, which would neither interest the users nor help achieve your business goals.
Engage and Attract More Local Customers
When your business listing shows up in local search results, it automatically drives more foot traffic to your physical location. More than 72 percent of the users making local search visit the business located within five miles as per the available data. So, if your business listing is ranking on Google Maps search and Google Snack Pack, also known as Local-3 Pack, be prepared for a rapid increase in the influx of local customers and sales.
If you’re looking for an outlet serving great pizzas nearby on your smartphone, it is most likely that you will be ordering it. Around 80 percent of local searches end up in a purchase. Local SEO helps attract local customers with the intent of making a purchase. When your business listing or website ranks for local search terms, it drives targeted traffic that automatically means more leads, sales, and revenue.
Increase Online Visibility
Everyone uses a smartphone today, and when you make a Google search from your mobile, it personalizes the search results based on your location. With local SEO, every time a potential customer near your business location searches for something you sell or offer, your website or business listing shows up. Also, 72 percent of the consumers use online search to find more information about local businesses. If you’re selling roofing services in Wichita, Kansas, but your business doesn’t show up when someone from Wichita is looking for roofing services, you’re losing business to your competitors. Local SEO increases your online visibility, and in due course, it would help establish your business as an established brand in the region.
Build Trust and Authority
How many times have you bought something from a website ranking on the second, third, or fourth page of search engine results? Probably, never! We all believe the businesses ranking on top of the first page are the most competitive and end up buying from them or getting whatever information we need. With local SEO, the chances of ranking higher increases drastically. It helps you get more leads and sales and helps you win the trust of your target audience. Establishing yourself as an authority in your niche is important to increase your brand value, and by ranking on the first page, you achieve just that.
Gain More Local Reviews
Customers love to give reviews to businesses online these days. It helps other customers and keeps businesses on their toes to ensure they provide only the best products and services. The businesses with more positive reviews help attract more business and improve customer engagement too. It helps in gaining the trust of the audience and showcases the commitment of the business. Whether it is a small business or large, Google reviews play a crucial role in reputation management and have the power to make or break your business.
Reduce Marketing Costs
For local businesses, it is a challenge to dominate their niche through online marketing without PPC marketing. If you’re only targeting organic listings, you’ve to depend largely on paid advertising to gain leads and foot traffic. However, when you focus on local SEO and gain higher rankings in due course, the dependence on paid marketing reduces substantially. If your business is engaged in offline advertising in the local newspapers and other domains, the need for it fades away too. More than 80 percent of the users make an online search click on the “near me” option when looking for a specific type of business, product, or service. In the long-term, you save handsomely by focusing on local SEO than other marketing means to gain more leads and sales.
Overall, it can be said without a doubt that if you’ve got a brick-and-mortar business, local SEO is important for driving more customers and conversions. Without local SEO knitted into your online marketing campaign, the campaign’s entire focus and the goal it achieves wouldn’t be helping your business but only work towards eating up your marketing budget uselessly. Make efficient use of your time, money, and resources by strategizing and implementing a well-integrated local SEO campaign and see your business sky-rocket in ways you never anticipated.